Gaines-Ross Joins Weber Shandwick as Reputation Strategist
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Gaines-Ross Joins Weber Shandwick as Reputation Strategist

Leslie Gaines-Ross, whose departure from her job as chief knowledge officer at Burson-Marsteller was announced last week, will join Weber Shandwick in May as chief reputation strategist.

Paul Holmes

NEW YORK—Leslie Gaines-Ross, whose departure from her job as chief knowledge officer at Burson-Marsteller was announced last week, will join Weber Shandwick in May as chief reputation strategist.

At Weber Shandwick, she will work with our practice leaders to develop proprietary products and services and will counsel clients on issues related to CEO, corporate and brand reputation. She will be based in the firm’s New York office, where she will be a member of the global senior management team and will report directly to Andy Polansky, president of Weber Shandwick.

According to agency chief executive Harris Diamond, “Leslie’s innovative insights, leadership and senior management client-counseling experience will be a great addition to our team. Her in-depth knowledge and understanding of the diverse issues relating to CEO and corporate reputation will be of tremendous value to our clients and to the firm worldwide.”

At Burson-Marsteller, Gaines-Ross developed research and award-winning thought leadership programs that have led to her recognition as an expert on CEO and corporate reputation. She is also the architect behind B-M’s landmark research on how reputations are managed online, reputation recovery and online influence. 

She is also author of CEO Capital: A Guide to Building CEO Reputation and Success.


NEW YORK—William Kenny has joined Weber Shandwick’s corporate practice as senior vice president and management supervisor. Kenny will work on the firm’s corporate accounts, including MasterCard International. He joins from Robinson Lerer & Montgomery, where he served as a senior vice president and helped managed the firm’s America Online account, as well corporate and crisis communications for financial services clients. Prior to that, he was a senior vice president and managed business development at Linden Alschuler & Kaplan.

 

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