ALAMEDA, June 15—Gallagher Public Relations, a specialist in PR for telecommunications and Internet infrastructure companies, has introduced two new services that leverage its expertise in launching new companies.
JumpStart PR is a focused, short-term program targeted at early-stage startups that hope to convey effective positioning messages, as well as at established companies seeking to retool their corporate or product messaging in response to changing market conditions. The longer-term TurnAround PR program is designed for public companies that require a bold strategic and tactical approach to a specific market issue or challenge.
“Our staff has decades of combined experience in this market, and our relationships with the press and industry analysts run deep,” says agency founder Kevin Gallagher. “These new programs allow us to bring those critical advantages to a wider client base through focused, shorter-term engagements.”
The firm has also introduced a new service called SiteScrub, which helps early-stage companies turn their websites into strategic assets. Starting with a detailed review of the client’s existing site, Gallagher PR develops a professional web presence that clearly and efficiently conveys the client’s strategic messages.
“The web is a primary marketing tool for telecom and Internet infrastructure companies, so even though many early-stage companies have limited marketing resources, they still want to create effective websites,” says Charlie Rubin, senior strategist at GPR. “GPR is ideally positioned to help these companies make the most of their web presence because we’re intimately familiar with their technologies and the issues they face.”
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