LONDON—Public relations firms GBC (formerly Grant Butler Coomber) and Chocolate Communications have come together under a single united brand, onechocolate communications. The firms’ offices across U.K., France, Germany and U.S. will for the first time operate under one name.
Sue Grant, co-founder and director, says: “GBC was very much seen as a tech brand but as a wider company we have come such a long way from our roots nearly 20 years ago. We now offer corporate, consumer and B2B clients a range of services that they can mix and match according to their exact needs. We are finding more and more clients, like PC Tools, BCME/Can Makers and Playmobil, want a wider range of services and onechocolate conveys this versatility and richness of our services and skills much more strongly than our old brands.”
Adds Jill Coomber, co-founder and director: “Chocolate has been our consumer brand in the UK. for six years and we have created an excellent profile as a small, innovative consumer consultancy. But perhaps recently we have been doing ourselves down as clients now often look for a mix of skills and Chocolate was very much seen as a consumer only brand. Everyone loved the Chocolate brand name, hence we have chosen evolution not revolution on that score.”