COPENHAGEN—Steffen Lüders, CEO of GCI Mannov, the Danish operation of GCI Group, has been named chairman of GCI Europe. He assumes a role held by GCI’s former U.K. chief executive Adrian Wheeler, who left the firm late last year. GCI Europe had been chaired on an interim basis by Jonathan Shore, who serves as head of Europe for sister company Cohn & Wolfe.
Lüders has been the CEO of GCI Mannov for 11 years, during which time it has grown to become the leading agency in Denmark, with clients such as Microsoft and SAS and particular expertise in corporate reputation management and crisis communications. For the past four years, he has also served as a member of the GCI Global Board.
Says GCI chief executive Jeff Hunt: “Steffen’s appointment comes at a significant moment in the evolution of synergies with Cohn & Wolfe. We have always acknowledged that together GCI and C&W offer a very strong proposition to clients in most of the European major markets, which is a benefit to both firms. Steffen will now take the helm, when appropriate, in coordinating client business and invest in mutually beneficial activities as if one network.
“His primary role is to bridge the relationship between C&W and GCI and ensure that we use our joint capabilities to build our competencies across offices, win new clients and develop existing client relationships where needed across countries.”