LONDON—The U.K. office of GCI Group has formed an affiliation with local boutique agency The PRactice, a specialist media relations firm with strong skills in the areas of consumer youth, music, fashion, retail and events will collaborate with GCI to provide existing clients of both agencies with a broader scope of consumer focused services.
“The PRactice works with an impressive network of influential media personalities and celebrities with national and international appeal that will greatly enhance the services we offer to our clients” says Mark Cater, GCI London chief executive. In return, “GCI will provide The PRactice with access to its extensive worldwide network” he says.
The PRactice recently launched a music publishing offering that includes work from artists as diverse as Lenny Kravitz, Kylie Minogue and Angie Stone. The firm will operate from the GCI London offices.