NEW YORK—GCI Health has been selected by Biocell Center to establish consumer awareness about amniotic fluid banking, educating expecting parents about the benefits of amniotic fluid beyond pregnancy and preserving the fluid to take advantage of trends in the field of regenerative medicine.
To raise consumer awareness about amniotic fluid, GCI Health facilitated a partnership between Biocell Center and HealthyWomen, a leading independent health information source for women, to support the first national Amniotic Fluid Awareness Day in January. The campaign kicked off with a blogger event and desk-side interviews with the top-tier magazines, including leading parenting publications.
“Our goal is to establish our company as the leader in amniotic fluid preservation and educate expecting parents and healthcare providers about the value of amniotic fluid beyond pregnancy,” says Kate Torchilin, CEO, Biocell Center. “GCI Health offers an integrated media approach that meets our needs.”
The account will be serviced out of GCI Health?s New York office.