NEW YORK—Gibbs & Soell Public Relations has launched a new dedicated national healthcare practice. Based out of the agency’s Raleigh, NC, office, the practice will be led by Bradd Pavur, most recently regional director for healthcare and manager of the North Carolina office for Brodeur Worldwide.
Merix Bioscience, a venture capital-backed immunotherapy company headquartered in Durham, NC, will be among the first clients of the new practice. Prior to the announcement, Gibbs & Soell’s healthcare (including pharmaceutical) experience included working with Dow Pharma, Dow Corning Medical Materials, Wright Medical Technology and Perkin Elmer, as well as community hospitals and industry trade and non-profit healthcare organizations.
“We’ve always prided ourselves in providing clients with in-depth knowledge and understanding of their marketplaces,” says Cos Mallozzi, president and chief executive officer of Gibbs & Soell. “Our healthcare team has the breadth of talent and depth of knowledge that will deliver our trademark top-quality agency experience to the full range of healthcare clients.”
Pavur has worked with a number of healthcare companies and organizations including Discovery Health, Misys Healthcare, LabCorp, SciQuest, PoMedex, iMedix, Medco and Praecis Pharmaceuticals.