Glaxo Assigns Oncology Account to Virtual Firm
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Glaxo Assigns Oncology Account to Virtual Firm

Sam Brown Corporate Communications, which uses a network of senior consultants, has been selected as public relations agency of record to represent GlaxoSmithKline’s oncology franchise.

Paul Holmes

NEWTON SQUARE, PA, October 11—Sam Brown Corporate Communications, which uses a network of senior consultants focused on the health and science arena, has been selected as public relations agency of record to represent GlaxoSmithKline’s oncology franchise. 
 
Sam Brown will provide public relations services to support brands including Zofran, Hycamtin, Navelbine Injection, Argatroban Injection, Alkeran and Bexxar, a novel radioimmunotherapy agent in late-stage development.
 
“It is particularly gratifying to win this account because it shows that large clients also appreciate the value and efficiency of our network model and it demonstrates that our approach is competitive with traditional agencies,” says Laura Liotta, president of Sam Brown. “I believe we are building the agency of the future, offering highly-skilled account and creative teams assembled from a large pool of talent to meet specific client needs.”
 
Sam Brown is built on the philosophy that experienced, senior healthcare communications professionals should service client accounts.  Through its unusual structure, Sam Brown provides clients with access to hundreds of professionals in its network, tapping into specific strategic and tactical expertise including public relations, investor relations, media relations, scientific and consumer writing, research, creative and Web design. 
 
Dedicated account teams are created based upon specific client objectives and the strategic and tactical requirements of the program.
 
GlaxoSmithKline Oncology is the largest account in the Sam Brown’s client roster, which also includes DuPont Pharmaceuticals, Yamanouchi America, Rohm & Haas, the Ovarian Cancer National Alliance, Drumbeat Digital and Dot Com Advisors. 
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