STAMFORD—Waggener Edstrom Strategic Communications has added Global Knowledge, a worldwide leader in information technology education solutions, to its New York metro client roster. The win builds on the agency’s successful relationship with Knowledge Products, a division of Global Knowledge and provider of enterprise application training solutions.
Global Knowledge cited the agency’s strong track record with other clients, as well as its experience in the e-learning space. The initial plan calls for extensive media relations work and public relations counsel to help Global Knowledge build on its already strong position in the education and training market.
“Waggener Edstrom has done some excellent work on behalf of Knowledge Products,” said Kelly Bitar, director of program marketing at Global Knowledge. “We wanted to put that same thinking to work for our global organization as we look to become the number one independent solution provider in IT training.”