CHICAGO—GolinHarris has promoted Mark Rozeen to executive vice president of Insights and Innovation. In a newly created position, Rozeen will be responsible for positioning and integrating the agency’s proprietary products, and leading the agency’s efforts to use research to guide strategy development for clients. He will continue to report to chief client officer Ellen Ryan Mardiks.
“Developing strategic insights is key to our daily work with clients,” says Mardiks. “Mark’s level of expertise in research and analysis, coupled with his innate understanding of market trends and business, provide our clients and account teams with invaluable insight that directs their thinking.”
Rozeen is a 30-year veteran of corporate and product public relations, brand marketing, public affairs, and other stakeholder management communications. He has been with GolinHarris for more than 17 years. During his career he has worked with clients such as IBM, Sony, Charles Schwab, Visa, MBNA, McDonald’s, Owens Corning, Nintendo, Sprint, Microsoft, SC Johnson, BP and Texas Instruments.