Golin to Handle Retention and Recruitment for McDonald's
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Golin to Handle Retention and Recruitment for McDonald's

Golin/Harrs International has been selected by McDonald’s Corporation to handle an internal and external employee communications initiative, believed to be worth between $3 million and $5 million.

Paul Holmes

CHICAGO, February 22—Golin/Harrs International has been selected by McDonald’s Corporation to handle an internal and external employee communications initiative, believed to be worth between $3 million and $5 million to the agency, which has a longstanding relationship with the fast food restaurant chain.
 
In some cases, the Chicago Tribune reported, McDonald’s restaurants away from large urban areas suffer from 100 percent turnover in a year, and that turnover costs money. Other fast food companies have offered a range of benefits, and even 401k plans, to attract more workers, but McDonald’s is using its PR and marketing savvy to make itself more attractive to potential employees—and to cement its relationship with existing workers.
 
“It’s something we’ve really been working on for 18 months,” Sue Warzecka, chief support officer at McDonald’s, told the Tribune. “As we went through our reorganization, we wanted to make sure we were connecting with the employees and build on some things we’ve done already.”
 
McDonald’s recently took advantage of its sponsorship of the Winter Olympic Games to celebrate its employees, holding a competition to find World Champion Crew—400 workers from around the world chosen for their service, speed, accuracy, personality and teamwork to visit Salt Lake City and serve the athletes and media at restaurants in the Olympic Village.
 
Says Keith Burton, head of Golin’s Chicago office, “This is consistent with what so many companies are finding, which is that to be an employer of choice they have to have good communications in place with their existing employees and with the external world, so they develop a reputation as a great place to work. This is a growing part of our business.”
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