Golin Wins W.Va. Anti-Tobacco Program, Envelope Usage Push
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Golin Wins W.Va. Anti-Tobacco Program, Envelope Usage Push

GolinHarris has won a multi-million dollar advertising and public relations contract from the West Virginia Department of Health and Human Resources in tandem with The Arnold Agency, a Charleston firm.

Paul Holmes

CHICAGO—GolinHarris has won a multi-million dollar advertising and public relations contract from the West Virginia Department of Health and Human Resources in tandem with The Arnold Agency, a Charleston firm. The initial focus of the contract will be to take the reins of Raze, the state’s teen-focused tobacco prevention program, with work on other health issues to follow. The account will be led out of the agency’s Washington, DC office.

GolinHarris will develop and implement grassroots outreach, public affairs, and public relations as a partner to The Arnold Agency, which will lead the advertising effort. The contract is for one year, with two optional year-long renewals.

According to the Department’s director of communications John Law, “We are excited to have GolinHarris, the agency that started the original truth campaign, and The Arnold Agency, an exceptional West Virginia-based communications firm, working together on this contract.”

West Virginia will be the sixteenth state where GolinHarris has implemented a tobacco prevention campaign. Additionally, the agency represents The American Legacy Foundation, and does an annual training for the Campaign for Tobacco Free Kids’ Youth Advocate of the Year Award winners.

In addition, The Envelope Manufacturer’s Association Foundation for Paper-Based Communications has selected the Washington office of GolinHarris to lead a national initiative to positively position and promote envelopes and the paper-based communications industry. The campaign will remind consumers and business audiences of the value of the envelope, especially in light of increasing risks associated with online transactions and correspondence. 

“The time is ripe for us to re-enforce our message and the value of our product,” says Tonya Muse, Executive Director of the EMA Foundation for Paper-Based Products. “There is no question that the landscape is changing related to electronic delivery and receipt of communications. But no medium affords the tangible touch, personal feel and presence of an envelope, especially as it related to financial transactions.”

She said GolinHarris had been chosen because of its leadership “iin developing the kind of multidimensional, targeted public relations campaign that we need.”

The campaign will initially include earned media outreach, and stakeholder and coalition building.

 

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