NEW YORK—Ruder Finn has been retained as public relations agency of record by Gómez, the Internet performance management company. Ruder Finn’s technology group will implement a corporate communications positioning and public relations campaign.
According to Alex Stein, president and CEO of Gómez, “Our goal is to streamline and clarify the Gómez value proposition, while increasing visibility and recognition of our global Internet performance monitoring services. We selected Ruder Finn because of its excellent understanding of our industry and business objectives.”
Gómez measures the effectiveness of corporate and e-commerce websites for the world’s largest companies.
NEW YORK—Ruder Finn/Creative has launched a new advertising campaign for Affymetrix, a leading developer and manufacturer of genomic analysis tools for pharmaceutical, biotech and academic researchers. Ruder Finn handles media placements and collateral materials that support the Affymetrix US and international efforts. The ads are running in Science, Nature and several other genetic and drug discovery and development publications.
“The Symbols campaign, with the ‘1’ as the lead symbol, reinforces Affymetrix’ leadership and ability to be ‘first’ in so many areas. We developed all the ads to be clean and feature-focused, to mirror the precision and elegance of their products,“ said John Gruen, senior vice president, director of advertising for Ruder Finn/Creative.