LONDON—Good Relations, part of the Bell Pottinger Group, has been appointed as global public relations agency of record for Airbus, the world's leading aircraft manufacturer. Good Relations will support the organization's commitment to The Green Wave initiative, a United Nations environment program aimed at raising awareness of the loss of biodiversity.
The win follows a three-way pitch held in Toulouse, France, and will involve the management of a multi-million pound environmental campaign aimed at supporting the International Year of Biodiversity in 2010. Airbus has pioneered eco-efficient technologies to tackle global emissions and has committed to support the United Nations Environment Programme’s Green Wave, an initiative run by the Convention on Biological Diversity.
Says Rainer Ohler, senior vice president of public affairs and communications: “We selected Good Relations because its approach mirrors Airbus so well: a global company, with local and regional expertise, and teams made up of experts in their field that can be drawn together to provide the bespoke solutions we need. They have already hit the ground running and we are looking forward to delivering some really interesting projects to support Airbus, our customers and the United Nations.”
Good Relations, which already supports Airbus and its parent company EADS in the public affairs arena in the U.K., will lead the business, supported by sister companies Bell Pottinger Business & Brand and Corporate Citizenship. The account will be lead by Good Relations director Richard Moss.