Google Calls In Ogilvy PR For UK Consumer Drive
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Holmes Report

Google Calls In Ogilvy PR For UK Consumer Drive

Google has hired Ogilvy PR to support its consumer marketing efforts in the UK, the Holmes Report can reveal.

Arun Sudhaman

LONDON—Google has hired Ogilvy PR to help it build a stronger presence with UK consumers, the Holmes Report can reveal.

It is understood that the search giant selected Ogilvy PR following a pitch that featured at least two other PR firms. The initial project is for three months, although — given that Google rarely taps outside PR counsel — Ogilvy and the other pitching firms will be hoping the process leads to further opportunities.

While Google already has a strong corporate and public affairs operation, it is thought that the company is seeking to engage with UK consumers on a more emotional level.

The assignment, accordingly, is expected to involve a greater focus on consumer and lifestyle media, in a bid to better communicate how Google's products —  such as search, Google+, maps, video and voice — benefit the everyday lives of consumers.

The move comes as Google steps up consumer marketing activity in its largest international market. The company hired a UK marketing head last year, in a bid to drive growth of its key consumer products.

Ogilvy PR already works with Google in France, a relationship that produced the Cannes Lions-winning 'Same Sex Marriage' campaign.

Google did not respond to request for comment as this story went live, while Ogilvy PR representatives declined to comment.

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