Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Google has hired Ogilvy PR to support its consumer marketing efforts in the UK, the Holmes Report can reveal.
Arun Sudhaman 16 Oct 2013 // 8:08AM GMT
LONDON—Google has hired Ogilvy PR to help it build a stronger presence with UK consumers, the Holmes Report can reveal.
It is understood that the search giant selected Ogilvy PR following a pitch that featured at least two other PR firms. The initial project is for three months, although — given that Google rarely taps outside PR counsel — Ogilvy and the other pitching firms will be hoping the process leads to further opportunities.
While Google already has a strong corporate and public affairs operation, it is thought that the company is seeking to engage with UK consumers on a more emotional level.
The assignment, accordingly, is expected to involve a greater focus on consumer and lifestyle media, in a bid to better communicate how Google's products — such as search, Google+, maps, video and voice — benefit the everyday lives of consumers.
The move comes as Google steps up consumer marketing activity in its largest international market. The company hired a UK marketing head last year, in a bid to drive growth of its key consumer products.
Ogilvy PR already works with Google in France, a relationship that produced the Cannes Lions-winning 'Same Sex Marriage' campaign.
Google did not respond to request for comment as this story went live, while Ogilvy PR representatives declined to comment.
Arun Sudhaman 18 May 2015
Definitive picture of global PR industry emerges today, as the Holmes Report and ICCO launch the 201 ...
Aarti Shah 16 Apr 2015
While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Sitemap
© The Holmes Report 2014