WASHINGTON, D.C.—Grassroots Enterprise, a high-tech communications firm specializing in building grassroots support for causes, products and companies, has promoted vice president of marketing and creative engagement John Hlinko to president and CEO. Hlinko will take the reins from current president and CEO Arvind Rajan. Bill McIntyre, the company’s vice president for public affairs, will be promoted to executive VP.
“John Hlinko’s creativity and deep experience with grassroots communications strategy has already propelled Grassroots Enterprise to the next level,” said Mike McCurry, GRE senior advisor and former White House spokesman. “As we further expand our focus on consumer marketing, John will bring the right mix of veteran leadership and innovative thinking.”
Hlinko, a long-time Democratic strategist, helped drive a nearly 300 percent increase in the firm’s revenues since 2003 and launched a series of innovative new services and products, with a particular focus on translating the most effective grassroots political tactics to the world of consumer marketing.
“The consumer marketing world is rapidly waking up to the importance of building brand advocates, but this is something John has been promoting and actually doing for years,” says Rajan. “He has shown the power of applying campaign ‘viral’ techniques to promoting products, and that makes him the right man for the job as we continue to move into this space.”
In 1998, Hlinko helped lead MoveOn.org in its earliest days. In 2003, he was the founder of DraftWesleyClark.com, and in late 2007 he helped lead DraftObama.org.