MINSK—Grayling, the international Huntsworth Group agency created this summer by the merger of Trimedia, Grayling and Mmd, expanded its Central and Eastern European footprint with the opening of a new office in the republic of Belarus.
The operation is a 70-30 joint venture between Grayling and BTH Investments (UK), a corporate advisory company working across Central and Eastern Europe and CIS.
Stephen Lock, deputy managing director of Grayling and regional director for Eurasia, says Belarus “sits at a strategic crossroads between Russia and the EU. It offers exciting potential for inward investors as a manufacturing and research base to serve both markets. It is also, as I have come to learn in the 18 months we have been preparing this venture, a beautiful country with warm-hearted and determined people.”
Grayling’s operation in Belarus will offer a full range of public affairs, government relations and public relations services to international companies present in the Republic or contemplating entrance into the Belarusian market. It will also offer international investor relations, public relations and public affairs services to Belarus companies and state institutions seeking exposure to world capital markets, or other stakeholders internationally.