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Grohe And Ogilvy PR Take Home Best In Show At 2014 EMEA SABRE Awards
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Grohe And Ogilvy PR Take Home Best In Show At 2014 EMEA SABRE Awards

Ogilvy Public Relations enjoyed an unprecedented evening of success at the 10th annual EMEA region SABRE Awards ceremony last night.

Holmes Report

LONDON—Ogilvy Public Relations enjoyed an unprecedented evening of success at the 10th annual EMEA region SABRE Awards ceremony, which took place at the Roundhouse in London last night.

Not only did the firm take home the Pan-EMEA Consultancy of the Year award, but it also received the Platinum SABRE for the best public relations campaign of 2014 for its work on behalf of luxury bathroom brand Grohe—the first time our biggest consultancy award and the Best in Show trophy have gone to the same agency.

Ogilvy also won more Gold SABRE Awards—presented for Superior Achievement in Branding, Reputation & Engagement—than any other firm on the night, with seven spread across its various EMEA offices, including two for its Middle Eastern operation, Memac Ogilvy.

There were four trophies each for UK-based consultancies Blue Rubicon and Unity and for multinational Ketchum; three each for Edelman and Weber Shandwick, Swedish creative shop Jung Relations, and British newcomer Hope & Glory; and two apiece for Brands2Life, FleishmanHillard, Hill+Knowlton Strategies, iris Worldwide, MSLGroup, Trigger, and W.

The Grohe campaign—a water conservation CSR initiative that involved installing the company’s products in a Saudi mosque—triumphed over four other finalists: the Austrian Butchers vs McDonald’s, from Ketchum Publico, which saw the trade group respond to an attacks on one of its products; the Born Again Simulator, a public education tool from the Norwegian Agency of Development Cooperation with Gambit Hill+Knowlton Strategies; Project Patty, the introduction of cultured beef grown in a lab at Maastricht University, with Ogilvy London; and The Unbranded Launch, an unconventional new car introduction from Volvo and Jung Relations.

A complete list of Gold and Diamond winners:
CONSUMER GOODS

AUTOMOTIVE
Hyundai Fuel Cell Farm
Hyundai with Unity

FASHION AND BEAUTY 
Laughing Buddha
Rituals with Coebergh Communicatie & PR

FOOD AND BEVERAGE 
Know Your Number
Unilever Germany / Becel pro.activ with Edelman

TOYS AND GAMES 
Launch Xbox One
Xbox with Daniel J Edelman

HOME AND FURNITURE 
Lambi – How to Make the Media to Fall in Love with Toilet Paper
Metsä Tissue with Drum Communications Inc.

CONSUMER SERVICES

ENTERTAINMENT 
Your Viking Side!
A+E Networks UK with GolinHarris
 
FINANCIAL SERVICES 
Pride of an Entrepreneur
Idea Bank with Pitera Communications

FOOD SERVICE 
Calling for Quality Scouts
McDonald's with Blue Rubicon

RETAILERS 
Launching Morrisonscellar.com and Morrisons Own Brand Wines Wm Morrison Supermarkets plc. with Focus PR

TRAVEL AND TOURISM 
Chessington Bans Animal Print
Chessington World of Adventures Resort with Frank PR

BUSINESS-TO-BUSINESS

ENERGY AND NATURAL RESOURCES 
Putting Shetland Back on the Map
BP with MSLGROUP

CHEMICALS AND INDUSTRIALS 
One Year to Build the Reputation and Credibility of an Outsider Establishing Itself in France
DOUBLE A with FLEISHMANHILLARD
 
PROFESSIONAL SERVICE FIRMS 
The BDO/PKF Merger - A Leading Force in the Mid-Market
BDO
 
REAL ESTATE AND CONSTRUCTION 
Big Office Data
Vasakronan with Prime
 
TRANSPORTATION AND LOGISTICS 
The Residence of Father Frost
Ukrpochta (Ukrainian National Mail Service) with SPN Communications Ltd.

TECHNOLOGY

CONSUMER ELECTRONICS 
New Light on Old Masters
Philips with FleishmanHillard

HARDWARE 
Making Iceotope the Hottest Brand in Cooling
Iceotope with Johnson King

SOFTWARE AND SERVICES 
The World's First smartwatch Bank
Intelligent Environments with M&C Saatchi PR
 
TELECOMMUNICATIONS 
O2 Recycle's "Big UpCycle"
O2 with Hope&Glory

WEB-BASED BUSINESS 
LINKEDIN BRING IN YOUR PARENTS DAY
LinkedIn with Brands2Life

HEALTHCARE

ANIMAL CARE 
The Most Irresistible Meow in Belgium
FELIX Purina with Weber Shandwick

CONSUMER HEALTH 
The Search for the Face of Colgate 
Colgate-Palmolive with Cohn & Wolfe
 
HEALTHCARE PROVIDERS 
Special Post-Surgery Bras
Salud de la Mujer Dexeus with LLORENTE & CUENCA

MEDICAL TECHNOLOGY 
Gaming Sleep Apnoea
ResMed Sweden with Dahlheim & Sjöqvist AB

PHARMACEUTICAL: RX 
‘gRAb your brush!’
Pfizer Hungary with Noguchi Porter Novelli

NON-CORPORATE

ASSOCIATIONS 
Treat Yourself Better Without Antibiotics
Proprietary Association of Great Britain and Pharmacy Voice with Red Door Communications
 
EDUCATIONAL AND CULTURAL INSTITUTIONS 
Project Patty - The Burger That Will Change the World
Maastricht University with Ogilvy Public Relations / London
 
GOVERNMENT AGENCIES 
Dementia Awareness: "Have the Conversation"
The Norwegian Directorate of Health with Burson-Marsteller Oslo

NOT-FOR-PROFIT ORGANIZATIONS 
Dryathlon
Cancer Research UK with Unity

PRACTICE AREA CATEGORIES

MARKETING COMMUNICATIONS

B2B MARKETING 
DataHeaven vs. DataGeddon
Fujitsu with Harvard PR

CONSUMER MARKETING (EXISTING PRODUCT) 
Meantime's True Brew of London
Meantime Brewing with Hope&Glory

CONSUMER MARKETING (NEW PRODUCT) 
adidas Tribes
adidas with Jung Relations and The Viral Company

INTEGRATED MARKETING 
Norway's Least Travelled
Norwegian with Trigger AS

CORPORATE REPUTATION

INSTITUTIONAL IMAGE  
Chargers Out of the Box
O2 with Hope&Glory

 
EMPLOYEE COMMUNICATIONS 
Norway's Coolest Travel Race
Berg-Hansen Travels with Geelmuyden.Kiese

 
FINANCIAL COMMUNICATIONS  
Empowering the Russian Capital Market
National Settlement Depositary of Russia with Kuzmenkov & Associates

ENGAGING SOCIETY
 
CAUSE-RELATED MARKETING 
Same Sex Marriage
Google (Google+) with Ogilvy Public Relations
 
COMMUNITY RELATIONS 
Launching London's Newest Neighbourhood
East Village with W

CORPORATE SOCIAL RESPONSIBILITY 
Shwoppers Not Keepers
M&S with Unity
 
PUBLIC EDUCATION 
Some Things Can't Be Covered
King Khalid Foundation with Memac Ogilvy

ADVOCACY

CRISIS MANAGEMENT 
License Withdrawal Crisis
CEZ Bulgaria with AMI Communications Bulgaria

ISSUES MANAGEMENT 
Mitigating Horse Gate
McDonald's with Blue Rubicon

PUBLIC AFFAIRS 
Coalition for a New Prevention 2013
Cherish Life Foundation with Rogalski Damaschin PR

MEDIA RELATIONS

CORPORATE MEDIA RELATIONS 
Building Brand Belief for O2
O2 (Telefónica UK) with Blue Rubicon

PRODUCT MEDIA RELATIONS - CONSUMER 
Dynamo writes 3Doodler Kickstarter World Record
3Doodler with Dynamo PR

PRODUCT MEDIA RELATIONS - TRADE 
Aldermore Bank Help to Buy Campaign
Aldermore Bank with Cicero Group

DIGITAL AND SOCIAL MEDIA

DIGITAL CAMPAIGN 
"Born Again" Simulator
The Norwegian Agency of Development Cooperation with Gambit Hill+Knowlton Strategies

SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN 
Austrian Butchers versus McDonald's
Wirtschaftskammer Niederösterreich, Landesinnung der Lebensmittelgewerbe, Berufszweig der Fleischer with Ketchum Publico
 
BLOGGER OUTREACH 
Pantene Treatover
Procter & Gamble Sweden with Jung Relations and Saatchi & Saatchi

EXPERIENTIAL

GUERRILLA MARKETING 
Urban Lifeguards
Statens vegvesen (the Norwegian Public Roads Administration) with Trigger AS
 
PUBLICITY STUNT 
Oh Mr Darcy! Launch New TV Channel Drama
UKTV with Taylor Herring
 
SPECIAL EVENT 
Sony and The Science of Colour
Sony with Citizen Relations
 
SPONSORSHIP 
Team Novo Nordisk 
Novo Nordisk with Pegasus
 
TRADE SHOW 
SPIEF Index 
EY with Ketchum Maslov

SPECIALIST AUDIENCE

MARKETING TO MEN 
Marketing to Men - Christmas Tinner
GAME Retail Ltd with MHP Communications

MARKETING TO WOMEN 
Measure of Pleasure
Beyond Dark with Ogilvy Public Relations / London
 
MARKETING TO YOUTH 
Rule the Runway with adidas NEO Label 
Adidas NEO Label with iris Worldwide

MULTICULTURAL MARKETING 
Accessibility Map
The Sochi 2014 Organizing Committee and the "United Country" Foundation with CROS

GEOGRAPHIC CATEGORIES

AFRICA 
Microsoft 4Afrika
Microsoft with Waggener Edstrom

THE BALKANS 
Mail for Change
Bulgarian Association for Neuromuscular Diseases with All Channels Communication Group

THE BALTIC  
Polish language is A-E
Polish Academy of Sciences with Ogilvy Public Relations Warsaw

BENELUX 
Boost Belgium 
MasterCard with Weber Shandwick

DACH 
Teddies with a Mission
Novartis Vaccines and Diagnostics with Ketchum Pleon GmbH

CENTRAL EASTERN EUROPE 
First Aid to Pfizer's Reputation / Land of Saviours
Pfizer with SEESAME Communication Experts

FRANCE 
DON'T SPOIL YOUR EYESIGHT / General Public Campaign
French Ophthalmologists Trade Association with Hopscotch

IBERIA (Spain, Portugal) 
Albal Challenge “One Day Without Leftovers”
Albal (Cofresco) with EDELMAN SPAIN

MEDITERRANEAN 
The First Facebook Reality Show
Venere.com with Weber Shandwick

THE MIDDLE EAST 
Grohe Green Mosque
Grohe with Memac Ogilvy

NORDICS 
#CC24 - Comedy Central 24h Marathon
Comedy Central with MSLGROUP Stockholm

RUSSIA AND THE CIS 
Kostroma: Digital Makeover
Google Russia with Ketchum Maslov

TURKEY 
TTNET Life is Simpler with Internet 
TTNET with Effect PR

UNITED KINGDOM AND IRELAND (LESS THAN 50k)
Karcher Cleans the London Eye 
Karcher with Shine Communications

UNITED KINGDOM AND IRELAND (50-100k)  
Pawnbroking for the Rich… Changing the Face of Lending in Cash-Strapped Britain, the borro Way
Borro with Lansons

UNITED KINGDOM AND IRELAND (100k+) 
Project Patty - The Burger That Will Change the World
Maastricht University with Ogilvy Public Relations / London

MULTI-COUNTRY PROGRAMME 
The Unbranded Launch
Volvo with Jung Relations

PAN-EUROPEAN PROGRAMME  
VMware Cloud Coup D'Etat
VMware with Brands2Life

GLOBAL PROGRAMME 
Rule the Runway with adidas NEO Label 
adidas NEO Label with iris Worldwide

DIAMOND AWARDS

COMPANY OF THE YEAR 
Company of the Year
McDonald's UK with Blue Rubicon

SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
Library of Delightfully Peculiar Writings
Hendrick's Gin with W and Steely Fox

SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
"Born Again" Simulator
The Norwegian Agency of Development Cooperation with Gambit Hill+Knowlton Strategies

SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING
Courting Trouble
AdaptiveMobile with Octopus Group

SUPERIOR ACHIEVEMENT IN MEASUREMENT & 
EVALUATION
RE-LAUNCHING AQUAFRESH KIDS TO MEDIA AND MUMS
Aquafresh (GSK) with Unity

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