As President of IPRA, Grupp's role is to expand the organization's global network and to advance the public relations profession in both established and emerging markets. Central themes of the organization’s activities include public relations education, ethics, transparency, and demonstrating and measuring the value of public relations.
Grupp says his leadership priorities include improving communications with members, publicly promoting the public relations profession, international member recruitment and retention, and providing intellectual leadership to the profession.
The association will host two major events during his term, an IPRA Summit in
“IPRA's founders wanted to use public relations to help the world reunite after world war:- geographically, culturally and economically,” says Gripp. “Today, some 53 years later, IPRA pursues a similar vision as we operate in challenging new global markets that are growing and evolving rapidly.”