DUBAI--Grayling Middle East MD Guy Taylor has expanded his area of responsibility to include the firm’s operations in Asia-Pacific.

The development sees Taylor join Grayling’s global board. In addition, the firm has appointed former UK CEO Loretta Tobin to the board as a non-executive director.

Taylor’s Dubai-based agency Momentum, which he founded in 2002, was acquired by Huntsworth in 2009. He takes charge of Grayling’s offices in Hong Kong, Singapore and Bangkok. Bruce Shu, current Asia-Pacific MD, will report to Taylor.

Shu has held the Asia-Pacific MD role since Chris Davies departed the post in 2010, two years after succeeding James Acheson-Gray.

“Guy Taylor has developed an extremely successful PR business in the Middle East which has grown strongly since the business he led became part of our group almost three years ago,” said Grayling global CEO Michael Murphy. “It is entirely fitting that he now also takes charge of the Asia-Pacific region where we have ambitious growth plans.”

Grayling’s other board members are chairman Peter Chadlington, UK CEO Alison Clarke, Sally Withey, Colin Adams, James Holland, and Murphy.