H&K Adds Miami Firm to Latin American Network
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H&K Adds Miami Firm to Latin American Network

Hill & Knowlton has acquired Miami’s SAMCOR Communications Company, further expanding the international agency’s Latin American network. The acquired company will operate as Hill & Knowlton/SAMCOR.

Paul Holmes

NEW YORK—Hill & Knowlton has acquired Miami’s SAMCOR Communications Company, further expanding the international agency’s Latin American network. The acquired company will operate as Hill & Knowlton/SAMCOR, continuing under the management of Cori Zywotow Rice, its president and founder. Financial terms of the agreement were not disclosed.
 
SAMCOR, based in Coral Gables and serving the Greater Miami Area, started operations in 1996, and works for big brand name clients across several categories, including Sunbeam, Mr. Coffee, UDV, and Wyndham Hotels & Resorts.
 
“Miami is a market that has become an intercontinental cultural bridge and a major business hub for this hemisphere,” said Howard Paster, chairman and CEO of Hill & Knowlton. “Hill & Knowlton/SAMCOR will be part of our fast-growing Latin American network while working very closely with our U.S. offices for local Miami business and to expand our services to the Latino/Hispanic market in this country.“
 
Since becoming a separate business region in 1998, H&K Latin America has formed a network of owned and operated offices that represents all major business centers in the area: Argentina, Brazil, Chile and the Andean countries, Guatemala and Central America, Mexico, Puerto Rico and Uruguay, in addition to its headquarters in New York City.  The network is supported by professional associations with local companies in Venezuela and Colombia.
 
Says Rice, a veteran of corporate communications at Burger King “SAMCOR’s nimble entrepreneurial service will now be enhanced by the powerhouse infrastructure of H&K which will make the agency even more attractive to existing and new clients.  We will adhere to our successful business model based on superior client service, but now we will have the additional resources to offer a wider range of services.”
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