HONG KONG—Hill & Knowlton has launched a new legal and regulatory communications service in the corporate practice of its Asia-Pacific operations. The new service will help companies involved in legal action, including investigations by government or statutory bodies, protect corporate and brand reputation and will also assist businesses pursuing litigation or regulatory change and those navigating through complex regulatory environments involving hearings.
Glenn Schloss, director of corporate communications for Hill & Knowlton Asia Pacific, says: “Intense media scrutiny as well as the flood of digital news and views from the Internet result in consumers making judgments about companies accused of wrongdoing within a matter of minutes, not waiting until courts decide…. It’s no longer just a lawsuit or government tribunal which has to be dealt with. At stake are corporate and brand reputations which directly impact the company’s business right down to its ability to sell products or services.
“A company’s best defence outside the courtroom can be to develop a strong communication strategy that balances or neutralizes an opponent’s commentary and engages the court of public opinion.”
The new service will be led by Jacquelynne Willcox, who has extensive experience as the public affairs and communication director of a leading Australian law firm as well as advising lawyers and clients on litigation and regulatory issues and who also serves as Hill & Knowlton’s public affairs director for Australasia.