NEW YORK—Hachette Filipacchi Media U.S. has chosen Peppercom to support the launch of Shock, a new multi-platform media property. Hachette and Peppercom will launch an aggressive marketing and communications campaign that will establish the Shock brand in the U.S. Shock, consisting of a newsstand magazine, digital magazine, and website, is an attempt to create a new category in photojournalism that is real, raw, arresting and wild. Shock is adapted from Choc, a successful Hachette publication in France.
Peppercom’s PepperDigital division will launch an interactive campaign, including video podcasts, mobile (text message) marketing, and a large viral marketing initiative to promote the Shock Web site and digital edition of the magazine. In addition, Peppercom will support message development for Shock and conduct an extensive media relations campaign targeting key industry trade and general consumer press.
According to Anne Janas, senior vice president of corporate communications for Hachette: “Peppercom has the brand positioning and traditional public relations background, coupled with digital marketing expertise to truly capture the interest and attention of the public.”