Harrah's Selects M Booth for Atlantic City Expansion
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Harrah's Selects M Booth for Atlantic City Expansion

Harrah’s Entertainment Atlantic City has engaged M Booth & Associates to direct a regional and national communications campaign focused on promoting the expansion of the Harrah’s Atlantic City property as well as The Pier Shops at Caesars.

Paul Holmes

NEW YORK—Harrah’s Entertainment Atlantic City has engaged M Booth & Associates to direct a regional and national communications campaign focused on promoting the expansion of the Harrah’s Atlantic City property as well as The Pier Shops at Caesars.

“Harrah’s selected M Booth & Associates because of the agency’s excellent track record of success in travel and lifestyle public relations, as well as its considerable experience within the Atlantic City market,” says Alyce Parker, director of public affairs for Harrah’s Atlantic City, which is currently undergoing a $550 million expansion project that will include the opening of a new 620-seat contemporary buffet and retail promenade set to open in February 2007.

 The Harrah’s Entertainment Atlantic City account will be managed by Joan Bloom and Joan Brower, senior vice-presidents/co-directors of the firm’s travel and lifestyle practice, with Josh Rosenberg, vice president, leading the account team.

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