LONDON—Harvard PR, the technology public relations subsidiary of the Bell Pottinger Group, has won the U.K. media and analyst relations account for graphics company NVIDIA. The account involves maintaining NVIDIA’s high profile in traditional markets such as gaming and visual computing, while expanding its influence into new markets.
“We were looking for an agency with the strategic thinking and creative execution to help us achieve our goals,” said Bea Longworth, senior corporate communications manager EMEAI for NVIDIA. “Harvard has this vital combination and demonstrates a clear understanding of our market and our ambitions. NVIDIA is expanding rapidly into new fields so it’s crucial for us to have the support of an agency in the UK which can provide the expertise to reach a wide range of audiences.”
Harvard started working for NVIDIA on June 1 with an ongoing remit to support all areas of the business in the U.K. alongside the in-house PR team.