NEW YORK—Kwittken & Company has been named agency of record for Vibrel for women, distributed by parent company Helm Capital Group. Vibrel is an over-the-counter topical gel that helps women take control of their sexuality.
Helm Capital Group has selected KCO to launch the product in the consumer market and generate regional and national media for the brand. Because of the product’s appeal to multiple demographics—from mature women dealing with female sexual arousal disorder to younger women looking for a natural boost in their sex life, KCO says it will execute a variety of traditional and non-traditional awareness activities to generate buzz for the brand and reach each of the target audiences.
According to Russ Hoffman, chairman, president and CEO of Helm Capital Group: “The KCO team’s vast knowledge of consumer trends and buzz-building campaigns, along with its proven success in media with other lifestyle brands, makes it the ideal agency to ensure Vibrel is a product that has a place in every woman’s life.”