MOUNTAIN VIEW, CA—Technology public relations specialist Eastwick Communications has named Lisa Hempel to the newly created position of president. Hempel will oversee day-to-day business functions and report to principals and co-founders Barbara Bates and Elaine Cummings.
Hempel recently served as CEO of Sparkpr. Prior to Sparkpr, she was vice president of corporate communications at myCFO, a financial services firm, and before that vice president of marketing at Qwest Communications. She began her high-tech PR career in 1991 at Cunningham Communications where she represented such companies as Motorola and Cisco.