WASHINGTON, D.C.— The Department of Health & Human Services office of the assistant secretary for public affairs has selected Ogilvy Public Relations Worldwide to execute a pandemic planning communications preparedness campaign for up to three years. The contract could be worth as much as $9 million over a three year period.
Ogilvy PR will help HHS achieve its goal to prepare Americans with the knowledge and tools they need to prepare for and respond quickly and effectively to pandemic influenza at the national, state and local levels.
HHS selected Ogilvy PR/Washington to develop effective communications strategies to help all Americans understand new health challenges and take proactive steps to protect themselves, their families, and their communities before, during and after a pandemic. The campaign will include public health and emergency preparedness research, partnership and coalition building, stakeholder communication, crisis preparation, materials development, interactive strategies, media relations and more.
The account will be led by Linda Weinberg, senior vice president and co-group director of social marketing.