SEOUL—Hill & Knowlton has appointed Seoul-based Hyun-Soon Chung to lead the firm's digital practice in Asia Pacific. Chung has been head of the firm’s Korean operation, Synergy H&K, since 2000.
According to Chung, who will continue in her Synergy H&K role: “In Korea, digital is already a core and integrated component of virtually every communication strategy and campaign we undertake” Chung and her team have devised and implemented innovative digital solutions for Korean clients that have improved their ability to market effectively not only in Korea, but globally. “These are strategies and solutions we are looking forward to now rolling out across the region” she says.
Prior to Hill & Knowlton, Chung worked for DMB&B and McCann-Erickson on P&G, Nestle and Coca-Cola accounts as well as serving an in-house communications director position in the hospitality industry. In 1999, she started Synergy Communications which later became Synergy Hill & Knowlton in 2000.