SAN JOSE, CA—International high-tech public relations firm The Hoffman Agency has added Sarah Sherman as its new European managing director. This appointment comes as the agency’s European headquarters moves to a new location in London, where former U.K. managing director Lesley Booth has left the firm.
A former associate director at Fuse PR, Sherman brings 17 years of experience in international marketing communications campaigns for business-to-business and business-to-consumer tech brands in software, networking and telecommunications. Her former clients include Easynet, Deloitte & Touche Consulting Group, Applix and 7 Digital. She also spent four years as marketing communications director in EMEA, for i2 Technologies, a supply chain management company.
Sherman will be responsible for heading up the The Hoffman Agency’s wholly owned operations in the UK, France and Germany, which currently deliver pan-European and regional campaigns for clients such as Entrust, SonicWALL, Spansion and Meru Networks.