LOS ANGELES—The Honig Company has been retained by the Association for Strategic Planning and USA Index Corporation, the U.S. Subsidiary of Index Corporation, a diversified technology and media company based in Japan.
The Honig Company will be managing all external communication and press relations for the association. “Our membership consists of thought-leaders from the world of business and government who want to bring the idea of strategic planning to the forefront of their organizations,” says David Crain, president of the Association for Strategic Planning. “The Honig Company has a clear understanding of the importance of strategic planning and how to use strategic planning concepts and tools to advance the business interests of clients.”
For Index, The Honig Company will initially be undertaking a campaign aimed at raising awareness of Sega Animanium, a software product for the animation industry, and working to increase sales within North America.