PARIS—GE Energy Europe has selected Paris-based Hopscotch to handle the coordination of its public relations in five countries of western Europe: France, Germany, the United Kingdom, Italy and Spain. This coordination will be managed from Paris in collaboration with the European headquarters of GE Energy at Belfort. Hopscotch is also in charge of the PR program for France, and works closely with partner agencies in other markets, including its subsidiary Hopscotch Europe In One, which will work in the United Kingdom.
“The decision to collaborate with a network of independent agencies fits with our strategy, namely to be as close as possible to the markets where we operate”, says Frank Farnel, director of communications and public affairs at GE Energy Europe. “We wish to communicate about the diversity of opportunities GE Energy offers, by being as close as possible to our customers and to our potential employees. Choosing Hopscotch also enables us to consider innovative communications platforms.”
The assignment includes promoting GE Energy’s local presence, communicating about the group’s portfolio of energy technologies, publicizing its professional expertise and highlighting career opportunities within the company.