NEW YORK—A little more the six months after joining Burson-Marsteller as head of its New York operations, Andy Hopson is leaving the firm “to pursue a life-long dream of running my own company.”
Hopson is launching a company called Real Good Idea, which will “connect innovations with the marketplace by combining careful analysis of demographic trends and ever changing lifestyles with a healthy dose of contemporary common sense.” Says Hospon, “Real Good Idea will scour the globe for ideas that help businesses grow and make every day life more enjoyable and fulfilling.”
He will be partnering with Manhattan patent attorney Steve Gordon, and says the new firm “will hone its teeth on two recently patented products. Through strategic partnerships and marketing know-how we’ll bring these ideas to life.”
The firm will “seek inspiration from many sources,” Hopson says. He intends to form an advisory board of experts in various fields, and will create a website “designed to pull ideas from one end of the Internet to the other.”
In addition to taking these two new products to market, he says, he would like to build a “different kind” of public relations firm, focused initially on marketing communications. He says he expects to find the right kind of strategic partners to give him a national reach. It’s a process he went through once before, as chief executive of EvansGroup Public Relations, which expanded from its Seatlle base before being acquired by Publicis Groupe.
During his tenure Publicis Dialog—then the lead public relations operation of the French holding company—grew fourfold, acquiring firms including LobsenzStevens in New York and Selz Seabolt in Chicago as it expanded beyond the west coast.
Prior to joining EvansGroup in 1993, Mr. Hopson was vice president of marketing for the Seattle Economic Development Council. He had previously worked eight years for Ogilvy Public Relations in various positions. He got his start in PR working on Capitol Hill as press secretary for a Utah Congressman.