NEW YORK—Technology public relations specialist Horn Group has expanded its design and development practice, now called Horn Group ID (Interactive Design), with the addition of digital marketing expert David Fausel as vice president of interactive business responsible for business development, strategy and operations. Established in 2003, Horn Group ID has handled over 100 client projects and contributes roughly 20 percent of the agency's total billings.
In addition to existing services such as custom web design, corporate identity, and design for print, presentations and advertising, Horn Group ID now offers mobile application development with two eminent launches for iPhone. In response to client demand, the practice also offers extensive video creation capabilities through the agency's in-house video studios as well as motion graphics, including recently completed product videos for BitDefender and marketing videos for Conductor, Marketo and YuMe.
Adding to its leadership team, Horn Group has hired David Fausel, who has worked at the top creative and digital marketing agencies in New York and represented dozens of global brands across automotive, financial services, leisure and luxury, and technology industries. He spent the last six years at kirshenbaum bond senecal + partners where he led integrated marketing campaigns for Panasonic, Diageo, Mohegan Sun and Time Warner.
Fausel will work closely with Michael Mancuso, who becomes VP of creative strategy responsible for design innovation and creative client strategy. Both positions report to Horn Group president and CEO Sabrina Horn.
Horn Group ID has new client engagements in the healthcare, consumer and publishing industries. This is the first time Horn Group is actively targeting sectors beyond the technology and digital media industries.