HAMILTON, BERMUDA—The Bermuda Ministry of Tourism, Telecommunications & E-commerce has appointed Bermudian companies Aardvark Communications and Troncossi Public Relations to market Bermuda as an e-business destination in the UK and USA. The companies were awarded the $800,000, two-year contract after beating six other local firms.
Together the companies will provide a fully integrated strategic marketing program that incorporates advertising, direct mail, market research, online marketing and public relations. The firms will be working with U.S.-based technology PR specialist Horn Group to leverage its market knowledge and contacts.
According to the Minister for Tourism, Telecommunications & E-commerce Renee Webb, “E-business is an important growth area for Bermuda and the appointment of two highly competent Bermudian companies to communicate our messages about Bermuda’s skills and services will ensure we are rightly recognized as a leading e-business destination around the globe.”
The project will start with research to learn how the international and local business communities currently perceive Bermuda as an e-business destination, and will seek to increase the awareness of the sophistication of businesses already operating in Bermuda and to position Bermuda as a thought leader in a number of e-business areas.