SYDNEY—hotfrog, a global online business directory, has appointed Weber Shandwick to develop and execute its global public relations and digital communications program, following a competitive pitch.
Weber Shandwick teams across the U.K., U.S. and Australia will collaborate to elevate hotfrog’s profile, with all work to be managed out of Weber Shandwick’s Sydney office.
Weber Shandwick will work closely with the hotfrog senior leadership team as they continue to empower small businesses to build a smart, simple online presence.
“hotfrog decided the time had come to partner with a PR agency with proven global capabilities, but also strong SMB and consumer experience to help us meet our business and marketing objectives of continued growth and impact for both our business and our SMB customers,” says David Catterall, managing director, hotfrog. “Weber Shandwick’s experience and team impressed us with their detailed, strategic response to our brief and we’re confident they will provide the strategic counsel and creativity needed to drive our business forward.”