LONDON—International technology public relations agency Hotwire has created a specialist digital agency, 33 Digital, which launches a European team of PR, digital marketing and web design specialists and an international client roster spanning the retail, media and technology sectors. At launch 33 Digital represents several leading and upcoming brands including Debenhams, FT.com and Evernote.
Hotwire director Drew Benvie, who has incubated digital business within Hotwire over the past year, has been appointed managing director of the new agency. Under Benvie’s leadership, the new agency will provide international brands with a digital offering, as well as providing complimentary digital services to Hotwire’s clients.
Headquartered in London, 33 Digital starts with a team of seven staff located across the U.K., France, Germany and Spain.