WASHINGTON, D.C.—Burson-Marsteller has appointed former Fannie Mae communications spokesperson Jason Lobo as a director in its U.S. public affairs practice. Lobo has expertise in the U.S. housing and mortgage finance market and brings more than 14 years of public affairs experience in both government and the private sector.
Lobo will be based in Washington D.C. and report to public affairs practice chair Mike Lake. He will manage the team servicing Burson-Marsteller client Ginnie Mae and will lead the team’s media relations, executive speech writing, marketing materials development, web site overhaul and third-party outreach activities.
Prior to joining Burson-Marsteller, Lobo was the director of financial communications and the account director for Business Analysis & Decisions, an important mortgage modeling business unit of Fannie Mae in Washington D.C. Since 2001, he was a spokesperson for the company’s financial and economic related news and managed crisis communications. He advised senior executives in the office of the CFO, portfolio business, investor relations, treasurer’s office, controller’s office, and economic /mortgage market analysis on all media relations matters.
Prior to Fannie Mae, Lobo worked for Ketchum where he led the communications strategy for an economic development agency of the government of Puerto Rico, developed thought-leadership positioning for Arthur Andersen and built crisis communications for the Federal Emergency Management Agency. Earlier, she was an account supervisor for Goddard Claussen.