SAN FRANCISCO—Tim Marklein, a former senior vice president at Applied Communications who for the past two years led corporate media relations at Hewlett-Packard, is returning to the agency side of the business as executive vice president and general manager of Weber Shandwick’s northern California operations, which include offices in San Francisco and Silicon Valley.
The appointment fills a gap created following the departure this summer of Joe Kessler, president of Weber Shandwick California and Debra Raine, general manager of the San Francisco office. While Marklein is not a direct replacement for either example, he will provide leadership in both the Bay Area office and the technology practice.
Marklein will report to Ken Luce, who is based in Texas and heads the firm’s western and southwestern operations. He will work closely with Casey Sheldon, president of the firm’s global technology practice.
Marklein joined HP in August of 2002 as director of corporate media relations and most recently served a director of enterprise analyst and public relations at the company. Earlier, he had spent eight years at Applied Communications, where he was senior vice president and partner.
HP, which recently named former Oracle executive Robert Sherbin as vice president of corporate media relations, is reportedly searching for a replacement for Marklein.