LONDON—Following the appointment earlier this month of Neil Matheson as chief executive, Huntsworth Health is reorganizing its worldwide operations to establish four distinct but integrated areas of expertise: medical communications, brand experience, public relations and consulting and analytics. The public relations offering will now operate under one brand identity, Tonic Life Communications.
According to Matheson: “As a global family of best-in-class healthcare agencies, our new structure provides a solid platform for future organic growth while also providing a stable landing pad for strategic acquisitions. This realignment also allows us to provide state-of-the-art services to our clients at a global, regional, and local level through dedicated account teams in Europe and the U.S.”
The public operation team will include both the current Tonic Life team—acquired earlier this year—and staff from Dorland Global PR, based in the U.S.