LONDON—Chris Steel, former head of press and public relations for IBM U.K., is joining APCO Worldwide as an associate director in the London office. He brings experience in managing media relations, crisis management and issues-based communication strategies.
As IBM’s external relations leader in the U.K., Steel was responsible for handling all the U.K. communication issues, developing major media relationships and leading the in-house team. He was with IBM for eight years, including a three-year assignment in their New York office, and provided communication advice and counsel at a senior level of the company.
Prior to his work at IBM, he was media relations lead at PWC Consulting where he oversaw a complete turnaround in the company’s target media coverage. Before that, he spent two years as senior account manager at Beattie Media in London.