In War for Talent, Good Companies Finish First
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In War for Talent, Good Companies Finish First

In the war for talent, good companies finish first according to a survey conducted by The Good Search, a retained search practice that specializes in recruiting for companies that attempt to do balance the needs of all stakeholder groups.

Paul Holmes

In the war for talent, good companies finish first according to a survey conducted by The Good Search, a retained search practice that specializes in recruiting for companies that attempt to do balance the needs of all stakeholder groups. The survey findings also indicate that companies can acquire a competitive advantage by embracing corporate social responsibility.

Nearly all of those polled indicated they would rather work at a good company  (96 percent, consisting of 64 percent who “strongly agree” and 32 percent who “somewhat agree”), and 92 percent say they would be more inclined to trust a “good” employer and that they would feel better about themselves if they were working at a “good” company. But only 36 percent felt strongly that they currently work at a “good company” with stated corporate social responsibility practices. Moreover, 9 percent felt they worked at bad companies with questionable ethics.

A similar majority (91 percent) believes working for a “good” company serves as an extension of their personal branding as a good, ethical person. About two-thirds (68 percent) feel it would be detrimental to their careers to have a bad company their resumes, and conversely, feel it would be beneficial to their careers to have a good company on their resumes. More than half (57 percent) believe that working at a “bad” company raises questions about whether they’re a “bad” person.

When we asked which “good” qualities” are important in an employer, respondents cited positive work environment (92 percent ), family friendly benefits (73 percent), profit-sharing (67 percent), superior wages (59 percent), superior benefits (58 percent) and wage fairness (44 percent). In addition, more than half stated diversity was important (53 percent). A third prefers employers that invest in philanthropy (30 percent), and a quarter prefers employers that encourage volunteerism (26 percent). Positive labor/union relations are important to only one-in-ten respondents.

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