There's no doubt the agency of the future calls for a dramatic evolution in skills from the communications world's most important assets — its people. But so many agencies are wrestling with how to allocate resources — should investments be made in analytics, creativity, multimedia, paid? And while plenty of people are talking about it, fewer are actually doing it. Tata Consultancy, Sanofi Pasteur, TRACCS and Capgemini UK will lead a discussion that showcases lessons from executives that are on the frontlines of the shifting talent paradigm at the In2 Innovation Summit London on 20 May.Here's more on the accomplished speakers for the discussion. Celine Schillinger created and is now running the position in charge of stakeholder engagement for Sanofi Pasteur's dengue program. In her 20+ years cross-industry experience, she's worked in Asia-Pacific and Europe in strategic and operational business fields. She has a public affairs and comms background and has been working in the pharma industry for 13 years. She is passionate about social collaboration in international environments, innovative communications, tweeting and blogging. Schillinger was also recently recognized with the 2013 French Women's Award by the business daily La Tribune and is a charter member of Change Agents Worldwide. As head of marketing and communications at Tata Consultancy Services Europe, Abhinav Kumar is responsible for building the reputation and brand of India’s largest IT company in continental Europe. He previously helped create a positive market position for the firm during its foray into Latin America. He holds an MBA in marketing from Indian business school group IIM. Tom Barton's career in communications has spanned 20 years in the consulting, telecommunications and the music industry. He joined Capgemini in 2005 and has led the merging of PR, web and social communications, and internal communications into one team. This recognised the convergence of channels and platforms that support an effective communications programme for external and internal audiences. Before joining Capgemini, Barton was global head of media relations at PA Consulting Group, marketing and communications director at his own record label, and had various internal and external communications roles at Cable & Wireless. He plays guitar, darts and cricket, and is trying to do the Times crossword. Majdi Al Ayed is VP for network affairs at TRACCS, the largest public relations network in the Middle East and North Africa, and managing director of TRACCS UAE, the network’s regional headquarters. He began his career in 1998 at the age of 16 as a trainee with TRACCS and continued working for the company while a student in Lebanon and at the American University in Dubai. Over the years, he has led campaigns for clients including PepsiCo, AT&T, Qatar Airways, Saudi Arabian Airlines, Dubai Shopping Festival and Dubai Summer Surprises, among others. He has managed client relationships with Dubai Festivals & Retail Establishment, Egyptian Tourism Authority, Ferrari World Abu Dhabi, Toyota Motor Corporation, MAN and Four Seasons Hotels and Resorts. He is currently in charge of a team of more than 130 professionals including client-servicing managers, account planners, media relations executives and administrative personnel across multiple markets, including the UAE. The In2 Summit is taking place at Kings Place Londonfrom 10.45am to 4pm on 20 May, including the In2 SABRE Awards EMEAceremony at lunchtime. You can register for tickets, priced at £100, here. That evening, the Diamond/Gold SABRE Awards EMEA dinner will take place at the Roundhouse London.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.