It has worked to a great extent and has been appreciated by all of our members. What is good is that everyone sees value in it. I am also told that now more heads of agencies and HR speak to each other to discuss candidates that may intend to violate the norm.So far, so good. But it is difficult to say if the policy is actually being enforced or ignored, particularly as junior- or mid-level turnover in India's PR industry does not appear to be abating. A nice idea? Undoubtedly, and welcome recognition that a problem like this can perhaps only be tackled by a collective effort. If firms don't make that effort, though, the best intentions quickly unravel. As I am often reminded where trade bodies are concerned, it only takes one bad apple to spoil the bunch.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.