Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Many of the seeming vulnerabilities for ‘brand India’ may well lie on the inside.
Holmes Report 22 Nov 2012 // 12:00AM GMT
“The continued prosperity of the world’s developed nations is no more guaranteed than the enduring poverty of its developing ones”.
With these words, Canada’s Prime Minister Stephen Harper launched last week’s World Economic Forum in India entitled “From Deliberation to Transformation”. His opening set a challenging but upbeat tone for two days’ discussion about what India should do to rediscover its rightful place on the world stage, after several challenging years for this remarkable country.
Of course, India has much to be optimistic about. With a population of over 1.2 billion (nearly half under 25) and set to pass China as the world’s most populous nation by 2030, annual GDP growth has averaged nearly six percent since 1991, when the liberalisation process began.
The number of people living below the poverty line has tumbled, while the 2005 Right to Information Act has started to empower domestic civic society. Commercially, corporations such as Infosys, Tata, Wipro, TCS and ICICI Bank are making a true mark on the global corporate landscape. And outside, the overwhelmingly positive sentiment of the in-flight ad currently being run by a major bank was certainly reflected in the patriotic banter of every taxi driver I met.
And yet for all of the utterly valid and determined pride of participants, the ‘two faces of India’ were also in evidence. The country remains stuck at 132 of 185 countries in the World Bank’s Ease of Doing Business Index.
Multiple speakers bemoaned the fact of corruption being widespread at every administrative level, improvements in infrastructure, healthcare and education remaining elusive despite real improvements and the snail-like pace at which policies are implemented in the 'quick-quick-slow' country.
Indeed, there was a sense of frustration at these factors, together, resulting in India’s huge potential remaining somewhat untapped. As one speaker rather nicely put it “for the country that invented Yoga, India hasn’t really learned to stretch!”.
Despite a $12bn increase this year in FDI, there was genuine concern for the waning levels of ‘comfort and confidence’ among investors and, to quote one speaker, “India has developed a genuine brand problem over recent years”.
Pretty much everyone I spoke to concurred with this view and what grabbed me most strongly from a communications perspective was that the solution arguably needs to come as much from within India as it does from how the country’s investablity is communicated and sold externally. Indeed, ever-present was a sense of some internal tension and mistrust between government, business, civic society and the media, with questions raised about truly interdependent leadership within India.
These objective observations were widely shared among those I spoke to in Gurgaon. And it struck me that in the same way as we tell our corporate clients that successful external communication is heavily contingent on internal engagement and alignment, many of the seeming vulnerabilities for ‘brand India’ may well lie on the inside.
The 'value profit chain' developed at the Harvard Business School stresses that all business value ultimately hinges on the existence internally of a clear corporate culture and values – and behaviours stemming from these. It seems that for India to fulfill its gargantuan potential, it’s what’s on the inside that may be the deciding factor in determining how this amazing nation is viewed at this crucial inflection point in its fascinating history.
Rod Cartwright is partner and director of Ketchum's global corporate practice
Aarti Shah 02 Jul 2015
Only 40% of the Influence 100 are active on Twitter — and the most active users tend to be men.
Paul Holmes 28 Jun 2015
A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate cre ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014