NEW YORK—NASSCOM, the industry association of software and service companies in India, has selected Hill & Knowlton to handle strategic public relations initiatives internationally. The account will be serviced primarily from Hill & Knowlton’s New York, London and Washington, DC offices, and the firm will promote the breadth of NASSCOM’s offerings and the quality of India’s IT services.
The account is believed to be worth in the low seven figures.
“As NASSCOM moves to further promote India’s strength and talent in the software industry, we needed a partner that truly understands the issues facing the IT industry,” said Kiran Karnik, president. “Hill & Knowlton was our clear choice due to its creativity, unique insight into the software industry, and comprehensive expertise in public affairs.”