Industry News In Brief (April 15, 2013)
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Holmes Report
News and insights from the global PR industry

Industry News In Brief (April 15, 2013)

Ketchum names new partners, Turett opens consulting firm, Airfoil adds partners, Magrino joins IPREX, and more.

Holmes Report

NEW YORK—Ketchum has elected nine new partners. In the US, new partners are Amy McCarthy, director, New York healthcare practice; Julie Schumacher, director, New York food and wellness practice; and Jamey Peters, associate director, Ketchum South, based in Dallas. New European partners are Jo-ann Robertson, managing director, UK corporate and public affairs practice; Serguey Chumin, co-founder and financial director, Ketchum Maslov in Moscow; and Andrea Cornelli, CEO, Ketchum Italy. Simeon Mellalieu, general manager, Ketchum Hong Kong, is a new partner in Asia. Two members of the operations team have also been named partners: Amanda Kowal Kenyon, director of organizational development, based in New York, and Craig Mersky, general counsel and secretary, based in New York.

NEW YORK—Nancy Turett (pictured), who left Edelman after 23 years in June of last year, has launched WholeView, a firm she says will “empower eyes-wide-open leadership in an interconnected world.” WholeView will consult on context, strategy, stakeholders, collaboration, and platform design.  Clients include individuals, businesses and organizations interested in new ways to lead and achieve their goals.

SILICON VALLEY and HONG KONG—US technology PR firm Airfoil has added Newell PR, a China-based firm with offices in Hong Kong, Beijing, Shanghai and Guangzhou, to its global network. The two firms will provide services to each other’s technology clients in the Asia Pacific and US markets. Earlier in 2013, Airfoil announced Babel PR as its exclusive affiliate for EMEA. Additional affiliates are expected to be announced later this year.

MINNEAPOLIS—Susan Magrino Agency, a New York based lifestyle public relations firm, has joined IPREX, the global network of communication agencies. Founded in 1992, SMA has expertise in consumer goods, travel and hospitality and food, wine and spirits. Martha Stewart has been a client since the agency opened, and other key accounts include Baccarat, Farrow & Ball, L’Objet, The Plaza Hotel, Fontainebleau Miami Beach, Rocco Forte Hotels, Le Meridien Hotels, Lavazza, Glenfiddich, Stolichnaya Vodka, Hendrick's Gin and Moet Hennessy Estates & Wines.

NEW YORK—Jeff Altheide, executive vice president and principal of New York-based Gibbs & Soell, was appointed Americas regional development group chair for the international network PROI Worldwide. Altheide, who takes office immediately, will spearhead the North and South American development efforts of the world’s largest partnership of independent integrated communications companies.

CAMBRIDGE, MA—LaVoie Strategic Communications has launched an emerging health science practice. Since 2001, LaVoie Group has provided global life science companies with strategic consulting and integrated communications programs in investor relations, public relations, corporate and marketing communications. The new practice will focus on pre-revenue, venture-backed companies or those in early clinical development.

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