Industry News In Brief (August 19, 2013)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (August 19, 2013)

Olson rebrands, Cognito launches new analytics products, Strategic Vision targets trade associations, and more.

Holmes Report

CHICAGO—Olson has rebranded its public-relations and social-media unit as Olson Engage. According to Olson Engage president Bryan Specht, the new name better reflects the work the agency is doing as it grows nationwide. The group has operated as Olson PR since Twin Cities agency Olson acquired Chicago-based Dig Communications in late 2010, but the increasing prominence of digital, social and experiential work at the agency necessitated a change.

NEW YORK—Cognito, the full-service public relations and marketing agency for the financial services sector, has released Cognito Analytics Opportunities, a comprehensive, searchable listing of upcoming print and digital media features. Cognito staff continuously analyze and cull features calendars from more than 100 key financial publications from North America, Europe and Asia. The data is tagged and searchable different search criteria, including target market, publication and industry and is updated daily.

ATLANTA—Strategic Vision is launching a public relations and political operations program tailored specifically for trade associations. The program will include media relations, crisis communications, event planning and execution, as well as social media as well as the establishment of a political operations agenda for the trade association that will identify, recruit and support candidates who understand and advocate policies that promote the interests of an association at the local, state, and federal level.

NEW YORK—Fastlane Communications, a strategic communications and engagement firm, has partnered with Latergy Video Marketing & Public Relations, a visual content creation and acceleration agency, to provide integrated visual storytelling, content production and distribution services. Together, the firms provide clients with a single source to create and distribute content via earned, paid, owned and shared media.

ATLANTA—Phase 3 Media, which acquired integrated marketing and public relations firm EOS Marketing & Communications in the fourth quarter of 2012, is rebranding its graphic design and web design/interactive departments under the EOS name. The move created three distinct divisions:  marketing and creative services (EOS Marketing & Communications), print production and marketing logistics, as well as presents a complete offering of marketing services.

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