Industry News In Brief (August 4, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Industry News In Brief (August 4, 2014)

CitySavvy opens in New York; Payne PR launches; Vantage PR expands to Boston; plus a new head for the Page Center.

Holmes Report

NEW YORK—CitySavvy, an international financial and corporate communications agency, announced today the opening of an office in New York. The new office will offer a range of public relations services, executive coaching and content development capabilities. Krupa Parmar, who has been a member of the firm’s London team for five years, will head the office, managing client relationships and accounts, while CitySavvy founding director Jana Sanchez will also spend considerable time in the US.

WINTER HAVEN, FL—Dave Payne has launched full-service PR agency Payne Public Relations, which will service global business-to-business and consumer clients and will provide an array of services including strategic PR planning, media outreach, blogger review campaigns, social media strategy and implementation, and crisis management. Payne has in-house corporate and agency public relations experience, including managing national media strategy and outreach at MSLGroup.

BOSTON—Vantage PR is opening of a Boston office to serve existing clients and help support the increasing number of Boston-based technology companies. Vantage PR, with offices in San Francisco, New York, and Orlando specializes in enterprise/telecom, adtech, connected vehicles, cleantech, biotechand medtech, robotics, and consumer tech. The new office will be led by account director Lydia Howard.

STATE COLLEGE, PA—Denise Sevick Bortree, whose research focuses on corporate social responsibility and sustainability communication, has been selected as director of the Arthur W. Page Center for Integrity in Public Communication at Penn State. She succeeds Marie Hardin, recently named as dean of the college of communications at Penn State. Bortree has co-edited two books: “Ethical Practice of Social Media in Public Relations” and “Talking Green, Exploring Contemporary Issues in Environmental Communications.” She is an associate professor in the Department of Advertising/Public Relations at Penn State.

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