SACRAMENTO—Weber Shandwick has opened a new office in Sacramento, led by Kathleen Siedlecki, executive vice president and US director of health impact at the firm. The office will offer expertise in consumer engagement and public education campaigns as well as public affairs. A Sacramento native, Siedlecki began her career as a congressional aide to US Representative Vic Fazio (D-Cal.) in Washington, DC, and has been with Weber Shandwick for more than four years.
SCOTTSDALE, AZ—Advertising and public relations executives Barry Kluger, Rob Snyder and Deborah Wagner have formed The KSW Agency. Kluger was most recently managing director of knoodle PR, a division of knoodle Advertising and before that was senior vice president, communications, for Prodigy. Snyder is the founding partner of Focus Content, a content creation company, and Wagner started her career at an editorial house and was a film and video editor, working at agencies including Della Femina, Oglivy & Mather, Chiat Day and DFS.
SEATTLE—C+C Public Relations & Social Marketing, with offices in the US Pacific Northwest, has joined the PROI Worldwide partnership. The firm has offices in Seattle, Washington, and Portland, Ore., and specializes in community-based social marketing campaigns for businesses, industry associations, nonprofits, and the public sector. C+C was founded in 2005 and now has a staff of 36 and fee billings of $5 million.
ATLANTA—Calysto Communications has launched ROIPlus, a business analytics tool designed to help CMOs and marketing executives understand the impact of each individual marketing program and to make educated decisions on their marketing spend and demonstrate to C-level executives the impact that spend is having on lead generation and sales. ROIPlus aims to help clients determine ROI for their social media and content marketing programs; identify the key media and analysts impacting their market; and determine share of voice of the company across traditional media, blogs, and social platforms.